The Village Roastery is now located in Winchester Bay, on the Pacific coast
of Oregon. We were founded back in 1995, as a small roasting company and
retail shop in Lake Tahoe, NV. As the Village Roastery sought to
expand past Lake Tahoe, we participated in wholesale shows in most major
American cities, including Atlanta, San Francisco, Seattle (yes, Seattle!),
Portland, Los Angeles, and Dallas, Texas, where we had a permanent showroom.
This led to the development of accounts in most of western United States,
and also Alaska, Hawaii and Canada.
However,
we soon found that this was not conducive to offering the finest and
freshest coffees, for several reasons. Some of the coffees we offered
were too exotic, like our Maubesse region East Timor Shade Grown Certified
Organic coffee, or our Indian Monsoon Malabar Gold coffee. People were
unsure about trying unfamiliar coffee. So, our exotic coffees were
reaching people more interested in traditional coffees, and not reaching
people who wanted to experiment with new and different coffees. We
knew there had to be a way to get our coffees to those who wanted the very
finest in exotic and estate coffees!
To
solve this dilemma, we began offering the coffee through coffee clubs and
mail order. This had several advantages, as we were able to talk to
people about the different coffees and different grades of coffee.
Interestingly, this became so successful that we closed the retail location
in order to dedicate ourselves 100% to coffee by mail.
Its
been a match made in heaven, as we have been able to connect with people who
want to try different estate coffees, different exotic coffees, and don't
want to have to worry about how long the coffee might have been sitting on
the shelf in a store somewhere. Because we know exactly how much
coffee is going out each week, we are able to roast to order, and our
members receive coffee that was packed while it was still warm!
Flavored coffee lovers get to try over 150 different flavors, and regular
coffee lovers get to try coffee from every coffee growing region in the
world! (Did you know that there are over 80 countries that grow
coffee?)
So,
this story had a very happy ending, with our customers getting the absolute
finest in specialty grade gourmet coffee, freshly roasted and shipped to
their doors!
The
Village Roastery currently ships its gourmet coffees all over the United
States, and to Canada, Alaska, and Hawaii. (Guess Hawaiians are tired
of drinking all that Kona!) Our coffee is also available in several
local restaurants, as well as the local grocery stores!
Next
time you're in Winchester Bay, Oregon, stop by and see us!
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